HBI is conversant with the cultural paradigm, resting upon half a century of experience within the ownership and management group. Most importantly, HBI is able to analyze and predict behavioral change within cultures receiving technologies developed elsewhere.

In the contemporary world market, the issue is not so much one of designing and producing new technologies, or of marketing these technologies, but rather of distributing them, from where they have been created to where they can be applied.

In all cases, the cultural paradigm is a critical element in creating, distributing and applying a technology. Experience indicates that social behavioral patterns in the creating culture often come to be replicated in the recipient culture, even when these patterns cause conflict. Distribution of a technology is successful to the extent that the cultural paradigm is acknowledged.

Culture is defined in ethnic, national and professional terms, either singly or in concert. Depending upon the circumstance, efficiencies can be captured through distribution of a technology, instead of producing a new set of tools, even when there may be social costs incurred in the recipient culture.